Ivela is a company on the outskirts of Milan founded in 1986 that in just a few years has established itself as a world leader in the production of architectural lighting fixtures strictly made in Italy.
Ivela expresses its professionalism right from the conception and design phase of its products thanks to its certified technical department. Thanks to this, Ivela has decided to use the 3D models of its technical department to create communication material for its products, without having to first produce product prototypes and take them to the photographer.
Photorealistic 3D renderings
We collaborate with Ivela in the realisation of technical and ambient 3D renderings of its products.
Broadway lighting system
Broadway is an indoor lighting system for application in plasterboard ceilings by Ivela.
We at Bordegoni took care of the 3D Rendering of the lighting system starting from the industrial drawing (3D model) provided to us.
3D renderings of the product were used to create the images used to create the product catalogue and data sheets on the website.
3D Rendering for Video Tutorials
We have created a Video Tutorial for Broadway to show the operation and features of the lighting system.
Thanks to the Video Tutorial, Ivela is able to show its customers the vast possibilities of positioning the light projectors on the electrified whiteboard, their adjustability, the easy installation and the ideal installation scope of the system.
Conclusions
3D Renderings can facilitate multiple industries and can be adapted to the needs of any reality, facilitating the work process, the commercial presentation of products, the production of marketing material, and much more.
With this case history, we have shown you how we were able to improve our client’s communication by exploiting a single medium – 3D rendering – to produce a lot of communication material that would otherwise have required more time and expense.
