Photo-realistic 3D rendering has become a great opportunity for those in need of cost-effective communication, especially in these difficult economic times.
Photo-realistic 3D rendering eliminates the expenses that revolve around traditional product photography, such as the production, transport and assembly of physical products. It also allows greater flexibility than traditional photography, allowing changes, even radical ones, to be made at any time during the project’s processing.
Relying on a professional photographer, a qualified and well-prepared person will make the project significantly better than one made by someone unqualified or not well-informed, because photo-realistic 3D renders are meaningful and extremely communicative images, necessary to explore the potential of an industrial product, make mechanical and industrial simulations and build animations.
The photographer knows how different materials react to light, and how light must be adjusted to emphasise the subject matter (a very important and fundamental knowledge if you want to achieve a photo-realistic 3D render).
Working with light means expressing and describing feelings and emotions.
‘The mode of expression is free and you get different results
depending on the way the lights are set’.
Why consult a photographer?
The main difference between hiring a professional and making a 3D render yourself lies in the fact that the former know how to turn something ordinary into spectacular:
- They know how the angle of a photo can make a space appear larger and more airy than it actually is
- They have the equipment to create spectacular high definition images
- They have invested thousands of hours studying how to make the perfect image according to the criteria of photography
The professional photographer is experienced enough to be able to create 3D renders that are different from traditional ones, which are not limited to simple illustration, but rather to the transposition of reality.
Turning to a professional for the creation of well-done photo-realistic 3D renders should be one of the first investments a company or shop should make to improve product presentation and leave the buyer with the ‘wow effect’ stamped on their face.
A professional photographer is the trump card for a good render, thanks to his in-depth knowledge of photography and his ability to be able to manipulate lighting and realistic effects to his liking.
