Creating a catalogue of non-existing products
Product catalogues are a tool used by the vast majority of industries, but what should one do when the products to be illustrated do not yet exist?
There are many reasons why a product may not yet exist: if we are talking about furniture, mechanical engineering, lighting companies and so on, the product may not yet exist because the prototype in the image of the technical design has not yet been created.
You have created the two-dimensional design of your product and you absolutely need to show it in your catalogue during that very important trade fair in a few months’ time, but the object in question has not yet been produced? How then? The answer millions of companies have chosen to answer this question is 3D Render.
From photography to 3D Render
Technology was born out of the need to improve man’s work in terms of time.
Photography is certainly a technology and above all a marvellous art, which is used for a variety of purposes, it has also adapted to today’s needs and has become indispensable in communication, advertising, e-commerce etc.
Why 3D Render
3D Render meets the needs of many industries. The thought that 3D Render can only be used for architectural projects is far from the truth and I will explain why.
Every industrial sector that involves the design of a product can create an image that is equal to the real thing (photorealistic) thanks to the use of 3D Render photoristic that is built on the basis of a technical project. This is how you will be able to create a photo of a product that until now has only been conceived or designed as if it were real.
A practical example that answers any doubts can be the situation of a furniture maker who every time he wants to develop his furniture catalogue, he is forced to set up entire rooms such as living rooms, kitchens and children’s rooms. Think of the time it takes to assemble and disassemble the furniture, the costs it has to incur for set-up and photography. Not to mention the necessary experts such as fitters, designer and photographer.
Why go to all this effort when the whole thing can be done to the same yield with 3D rendering?
