Bordegoni—PPM Industries
Synergistic Communications
When a good understanding between agency and company can trigger a series of events that characterise the project and company philosophy
The need to create striking images to open website categories inspired us to recreate famous paintings with PPM adhesive tapes.
Piet Mondrian
These images were used for the entire PPM communication and were repurposed for different needs: site banners, stand banners and chapter openings in the agent catalogue.
This is where alchemy is born.
PPM’s marketing department in a search discovered that there is an artist who creates paintings using adhesive tape, contacted him and the No Curves ‘Heroes’ project was born.
Art and technology come together at the PPM Industries stand at the new edition of IPACK-IMA 2015, the reference exhibition for Processing & Packaging technologies.
The following year, No Curves made the Skunk Anansie Anarchytecturs cover with adhesive tapes.
Thanks to the willingness and enthusiasm to communicate a concept and the excellent synergy between supplier and customer, amazing coincidences can be triggered that lead to sometimes unexpected successes.
Of course, all these are materials that still need to be organised and archived, I recommend you explore the category Digital Evolution, to understand how the organisation of marketing material should increasingly be a priority.
Good work, Filippo
