For public speakers conducting commercial or educational presentations, having well-crafted, professional and emotionally impactful visual presentations is crucial.
“People will not remember what you said, but how you made them feel”
There used to be simple slides with which one could propose and explain the materials and designs that had been conceived, a rather complex and time-consuming phase when there was a need to show the finished product.
Today, thanks to 3D design, it is possible to improve the sales approach with buyers by being able to show a design in a clearer and more defined manner without having to first produce what you want to present.
Making a 3D model can significantly increase the effectiveness of the sale, the customer can interact with the product itself and shape it to his liking, providing him with an experience equal to the real thing.
- The product can be modified according to customer needs and preferences
- You can look at the product from different perspectives
- You can choose from many product variants:
- Color
- Volume
- Material
- Fabric
- You can illustrate its construction characteristics or explain its assembly.
Nowadays, 3D animated videos and 3D renderings can be used to present products in a variety of industries such as automotive, medical, industrial, architectural and advertising.
3D in the architectural sector
Through 3D design, it is possible to describe the functionality of an object or illustrate the mechanical and organic processes of a product without needing the actual product.
Reconstructing an environment or a model by means of 3D rendering means giving a soul to one’s ideas, in fact, it is a very special technique that overcomes the limits of photography, making the model one wants to represent perfect.
In real estate, the seller, in order for a client to make up his mind, must create a presentation that can project the buyer into the property. In addition to traditional photos and videos, this tool allows professionals to offer their clients and partners unparalleled immersion.
3D render in the architectural sector
3D rendering also makes it possible to realistically visualise the exteriors and interiors of an architectural project, reconstructing in detail the entire location or a single room where necessary, with the implementation of furniture, accessories and materials to make the customer’s experience even more immersive.
In the real estate sector, 3D rendering makes it possible to insert the property within the surrounding natural context, giving the possibility to verify in advance the environmental impact of the building.
Thanks to 3D rendering one has the possibility of modelling one’s personal idea of a house to one’s liking and visualising it in different perspectives by moving the furniture, changing the colours of the walls or changing the order of the rooms.
3D render in the automotive industry
In the automotive sector, too, 3D rendering has had a strong positive impact on the market because, thanks to 3D presentations, an increasingly direct and personalised contact is generated between the company and the consumer, with a purchasing process that, in most cases, originates and matures online and then concludes at the point of sale.
3D render in the automotive industry
Of course, it does not only benefit the consumer, but also those who have the task of designing a new model to be put on sale or presented to the company.
The designer has therefore:
- Freedom of design
- Flexibility and responsiveness in design and production
- More realistic, aesthetic and accurate models
- Complex parts with less assembly
- The possibility of producing certain parts despite discontinued moulds
- Possibility to change the product at any time
- Ability to correct possible defects
- The means to improve the product by making it more efficient
Conclusions
Thanks to 3D rendering, commercial presentations have become much more efficient, innovative and communicative, thus enabling an improvement of the product but, above all, of the sale of it (even in the medical field, 3D rendering has brought about significant positive changes).
For about 15 years now, 3D rendering has become indispensable as it is the ideal solution for showing purchasers designs to scale in a realistic and emotional manner.
