INCA is a historic B2B company that deals with the processing of aluminium for the production of high-quality articles for the cosmetics industry.
For the Luxe Pack trade fair in Munich in which they participate annually, they decided to communicate their core corporate value: INCA’s brand of quality aimed at the most exclusive packaging sector.
This was the result of the client’s brief to treat aluminium as a luxury material and the synergy with our studio, which has been able to create unprecedented communications with them for years. A collaboration that this year becomes even more solid thanks to our strong background in the jewellery sector.
The idea was born by separating components from their products, creating real jewellery to be worn by a model on a photo shoot day.
The finally completed work emphasises aluminium by making it the star of the packaging jet set.
