Our work
Kitebus is a Kitesurfing school on Lake Garda that contacted us with the desire to make a restyling of its website and above all to improve its findability on Google.
Together with careful listening to the customer’s needs and our advice, we stitched together a customised solution to evolve our customer’s business also on the web.
And so we published a new, fresh and fun website with a graphic style that represents the School of Kite.
The website was developed on CMS WordPress with institutional and service pages and a section dedicated to booking Kitesurfing lessons and other services offered by the school such as storage and rental.
What we did in detail:
- SEO study and search for the most effective keywords
- Graphic design
- Study of the site structure for intuitive navigation with particular attention to Google best practices
- Development of graphic templates for the pages
- Implementation of the booking section
- Google Ads advertising campaigns planned according to the time of year
Website development
We gave a graphic design that matched our client’s business sector and personal taste considering the age of his buyer persona to create an intuitive and appealing navigation.
Development of the Reservations Section
We have created a section that allows you to book kitesurfing lessons and services such as equipment hire and storage.
Careful study of SEO
Prior to any development, a careful study was made of the competitors, the keywords most frequently used by users and the target users interested in the service. Based on this careful analysis, the entire site structure, graphics and type of navigation was decided.
Despite only a few months of putting the site online, our client is at the top of the Google search results on the basis of the search terms we considered to work for the type of business.
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