Digital Marketing

Keeping up with the digital age is

Consumers in the digital age rely on the internet to choose which brand
is better than others by finding out about its reputation from opinions in blogs and social networks, reviews in marketplaces and so on.

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With our work
we bring a burst of innovation
to traditional marketing!

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A good marketing strategy needs a solid foundation

  • We study the target audience, what their needs and desires are
  • We set targets based on the client company’s priorities
  • We trace the data collected from the audience and put it under scrutiny
  • We establish the tools best suited to the established needs

A good marketing strategy
uses the right tools

  • Advertising
  • SEO e UX
  • Content Marketing
  • Inbound Marketing
  • PR
  • Social Media Marketing
  • Convertion marketing
  • E-mail marketing
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Our work

In order to meet our customers’ needs, we use a variety of tools, each of which has its own peculiarities and must be chosen carefully according to each one’s needs.
Here are some of the tools that we have used the most over the years and which we consider to be the most functional based on our experience:

Advertising

Promotional activities for brand sponsorship.

By using the right search keywords, we give our customers visibility by competing with competitors in the industry.

By promotion activities we mean SEM, i.e. the creation of display or text advertisements on websites and/or search engines.

SEO & UX

Optimisation activities in terms of website visibility and positioning in search engines.

Websites that are usable, lightweight and ensure quality content relevant to the target audience.

Content Marketing

Content creation activities such as blogs and articles.

This is a strategy we rely on a lot, as not only is it necessary to create quality and genuinely interested users, but it also gives an important boost in terms of SEO. Interesting and well expressed content is a gold mine for business growth.

Inbound Marketing

An activity that consists of providing information to the user in a non-intrusive manner.

Inbound Marketing harnesses the power of blogs and web content to attract visitors to the content made available to them. Thanks to this marketing technique, it will be the visitor himself who approaches you of his own accord, not annoyed with banner ads or other more informative means.

PR

A very beneficial tool especially for B2C customers.

It is a tactic used to increase online presence and brand awareness by building relationships with bloggers, influencers, online journalists.

Social Media Marketing

Promotional activities for products and services exploiting the potential of social networks. Social networks should be carefully chosen according to the target group of the client company.

Convertion Marketing

It includes all those techniques aimed at converting visitors into actual customers. How? By monitoring and evaluating visitor behaviour against all the tools described above. The data collected from all these tools are used to optimise the site to make it more and more attractive to your audience.

e-mail Marketing

Properly designed, email marketing is a basic tool for all marketing activities. This activity consists of sending out emails and newsletters to communicate with leads in order to retain them using customised messages.

The tools made available by the web today are many

Knowing how to properly coordinate and manage them means having great power in terms of business.
The secret lies in choosing the right partner to manage and coordinate them properly.

Are you interested in our services?

Contact us for a consultation!

We look forward to hearing your ideas and structuring a tailor-made marketing strategy together.

You can contact us from here