{"id":8525,"date":"2020-07-22T17:36:19","date_gmt":"2020-07-22T15:36:19","guid":{"rendered":"https:\/\/bordegoni.com\/the-chain-communication\/"},"modified":"2024-11-15T10:53:46","modified_gmt":"2024-11-15T09:53:46","slug":"the-chain-communication","status":"publish","type":"post","link":"https:\/\/bordegoni.com\/en\/the-chain-communication\/","title":{"rendered":"The Chain Communication"},"content":{"rendered":"<p>Today we want to tell you about a new communication project we have called <strong>The Chain Communication<\/strong>.<\/p>\n<h2>What does it mean?<\/h2>\n<p>It means endless communication that connects individual players expanding into a constantly moving network. With increased possibilities for contacts and opportunities.<\/p>\n<p>We simplify it for you by telling you about a successful case study: the OTOMO experience, the new Eelectron brand.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/otomo.cloud\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4187 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/Senza-titolo-1-1024x341.jpg\" alt=\"\" width=\"1024\" height=\"341\" data-sizes=\"auto\" data-srcset=\"https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/Senza-titolo-1-1024x341.jpg 1024w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/Senza-titolo-1-640x213.jpg 640w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/Senza-titolo-1-320x106.jpg 320w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/Senza-titolo-1-20x7.jpg 20w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/Senza-titolo-1-768x256.jpg 768w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/Senza-titolo-1-650x216.jpg 650w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/Senza-titolo-1-24x8.jpg 24w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/Senza-titolo-1-36x12.jpg 36w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/Senza-titolo-1-48x16.jpg 48w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>OTOMO deals with Bluetooth automation mainly for small and medium-sized offices.<\/p>\n<p>The buyer personas and their targets were categorised into 3 groups:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>architects<\/li>\n<li>entrepreneurs<\/li>\n<li>installers<\/li>\n<\/ul>\n<p>We drew up and shared an editorial plan based on an initial strategy of creating content for each category, cross-cutting topics interspersed with product focus and interviews with industry experts.<\/p>\n<p>In addition to inbound marketing, we then created an interconnected network of people, making them participate in the communication and turning them into brand ambassadors.<\/p>\n<p><a href=\"https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo.jpg\" rel=\"magnific\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4188 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo-1024x854.jpg\" alt=\"\" width=\"1024\" height=\"854\" data-sizes=\"auto\" data-srcset=\"https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo-1024x854.jpg 1024w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo-640x534.jpg 640w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo-20x18.jpg 20w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo-320x267.jpg 320w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo-768x641.jpg 768w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo-650x542.jpg 650w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo-24x20.jpg 24w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo-36x30.jpg 36w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/07\/blog_otomo-48x40.jpg 48w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>This integrated and powerful communication was shared not only in the specially created company magazine but also on social channels. The communication strategy became a tool to strengthen the OTOMO brand, to acquire new customers but also to retain existing ones.<\/p>\n<p><a href=\"https:\/\/otomo.cloud\/news\/\" target=\"_blank\" rel=\"noopener\">Here you can visit the magazine\/blog part of OTOMO and read articles dedicated to the world of home automation.<\/a><\/p>\n<p><a href=\"https:\/\/bordegoni.com\/en\/the-book-marketing-techniques-for-companies\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8604 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/08\/cta-libro-tecniche-marketing_EN.jpg\" alt=\"\" width=\"950\" height=\"500\" data-sizes=\"auto\" data-srcset=\"https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/08\/cta-libro-tecniche-marketing_EN.jpg 950w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/08\/cta-libro-tecniche-marketing_EN-768x404.jpg 768w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/08\/cta-libro-tecniche-marketing_EN-640x337.jpg 640w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/08\/cta-libro-tecniche-marketing_EN-20x11.jpg 20w, https:\/\/bordegoni.com\/wp-content\/uploads\/2020\/08\/cta-libro-tecniche-marketing_EN-320x168.jpg 320w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we want to tell you about a new communication project we have called The Chain Communication. What does it mean? It means endless communication that connects individual players expanding into a constantly moving network. With increased possibilities for contacts and opportunities. We simplify it for you by telling you about a successful case study:&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[458],"tags":[459,538,539],"class_list":["post-8525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-history-en","tag-agenzia-di-comunicazione-en","tag-inbound-marketing-en","tag-strategie-web-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Chain Communication - Bordegoni SRL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bordegoni.com\/en\/the-chain-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Chain Communication - Bordegoni SRL\" \/>\n<meta property=\"og:description\" content=\"Today we want to tell you about a new communication project we have called The Chain Communication. 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