{"id":8528,"date":"2019-07-22T13:43:01","date_gmt":"2019-07-22T11:43:01","guid":{"rendered":"https:\/\/bordegoni.com\/creare-sinergia-vari-strumenti-comunicazione\/"},"modified":"2024-11-19T09:57:40","modified_gmt":"2024-11-19T08:57:40","slug":"how-to-create-synergy-between-the-various-communication-tools","status":"publish","type":"post","link":"https:\/\/bordegoni.com\/en\/how-to-create-synergy-between-the-various-communication-tools\/","title":{"rendered":"How to create synergy between the various communication tools."},"content":{"rendered":"

Important Interconnections<\/h2>\n

In the previous article<\/a>, we talked about 3 marketing tools that, in 2018, are essential to communicate: Catalogues, Websites, Social Networks<\/strong>.<\/p>\n

\u2022 How can these 3 areas interact with each other?<\/strong><\/p>\n

\u2022 What resources intersect to achieve excellent communication?<\/strong><\/p>\n

Let’s start with the catalogues… “the gun in the sales force belt :)”<\/p>\n

We have written about a return to high quality printing, lowered print runs and increased publication frequency, in order to always have the need to be at the point of sale and with frequent news.<\/p>\n

Photography is one of the first activities to build a good catalogue (besides the famous basic concept).<\/p>\n

As we all know, most of the time, pictures, unlike words, describe the product much better in more ways than one (read this article on how pictures help sell more in an e-commerce<\/a>).<\/p>\n

If high quality, high definition shots are taken for print, the same images will then be used for the website and social.<\/p>\n

Thanks to the introduction of the QR, video insights can be included on certain technical pages, for example, if I am in a lighting catalogue and we are in the recessed systems chapter, the QR could point to a video where we can see how to build a recessed hole and how to install the lamp. The interaction?<\/p>\n

Multiple interactions!<\/p>\n

Videos can be uploaded to a tutorial section of the site, thus creating a dedicated section.<\/p>\n

If a LAB part is opened within the site, the sales force would have a technical explanation tool and customer service a useful tool to speed up assistance.<\/p>\n

Having video material explaining the product in depth will also be effective in facilitating planning on social media.<\/p>\n

Below you can see some examples of how some companies use video to explain their products:<\/p>\n

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Lampade a sospensione a luce led\u239cPevera System \u239cEgoluce<\/div><\/div>
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